PPC Consultant

In Digital Marketing we can use digital media platforms to achieve different marketing and sales objectives. Through the years of PPC Consultant I have been able to develop an agile working framework, which allows me to build robust strategies based on the analysis of data, business needs, and consumer knowledge.

Why choose me as PPC Consultant for your marketing project?

Because through more than 10 years of experience in the field as a PPC consultant, with large brands in their sectors, I have been able to be successful in each of the campaigns in which I have worked. I have achieved this thanks to the analysis, business objective, strategy, management of media platforms.

The main reason why companies seek my ppc consultant or sem consultant services is because they want to improve their results from performance campaigns. In this sense, my methodology begins with an in-depth analysis of the brand, industry, competitors, target audience and digital ecosystem. The second step is to investigate the data and insights obtained from platforms such as Google Analytics or Adobe Analytics, as well as an audit of the ppc or sem platforms.

Then continue with the design of the strategy taking into account the factors previously analyzed. With this, the operational part is passed on to the platforms where the strategy lands. With this, a cycle of campaign performance analysis is carried out and continuous optimizations are carried out with the aim of reaching the proposed goal and obviously surpassing it.

With a periodic evaluation and presentation of reports to clients, synergies are generated that allow maintaining an agile planning of ppc or sem campaigns.

These strategies not only cover the use of Google Ads or Facebook Ads, I as a PPC consultant  usually used platforms that complement omnichannel communication, within them we have: LinkedIn, Tik Tok, YouTube, Instagram, Twitter, Programatic, among others.

As for the formats that are used, it depends a lot on the objective of the PPC campaigns, which is why he used Text Ads, Display, Video Ads, Lead Ad, Carousel, Trueview, Bumper, among other formats. 

You can see some succesful cases in MASC Digital

This PPC Management service can be improved if you also have other complementary services such as Digital strategy, Data strategy or Growth Consulting.

Digital Strategy
Data Analysis
Platform Knowledge
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Brands that were successful with my campaigns

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STRATEGY • DATA• CONSULTING
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With Marco we achieve better business results by improving our online strategy

Kattya, Customer Service Manager

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