Digital Marketing Blog
In this blog you can read different articles related to: PPC, SEM, SEO, Paid media, Analytics, Conversion rate optimization, Innovation, Growth Marketing and other topics related to business and online marketing
How to have loyal and happy customers?
One of our main concerns that we marketers have is the value equation of our consumer. The reason is very simple, when this equation is positive for our customers, they will feel more satisfied with
How can a website be successful?
The answer involves several factors, the main one in my opinion is the visual, as I always say a website
Digital Media in Brand Positioning
We see every day how brands make efforts to continue to position themselves in the minds of consumers and
The Last Click Model
Last Click Model It is said that having some data is better than not having any data. In some cases this may be true, in others it can be disastrous when making business decisions based on this data. All data analysis is good as long as you have
How can a website be successful?
The answer involves several factors, the main one in my opinion is the visual, as I always say a website should be like an advertisement for a Porsche in a magazine, "you are not going to turn the page without looking at it." Consider that 83% of human learning occurs
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