Nowadays, as we have known the business environment has been actioned in an aggressive pattern, furthermore, the economical context has to be more complex. Entrepreneurs have the demanding task to take over this situation and growing up their business. I strongly believe digital marketing is able to support entrepreneurs to achieve success in their businesses.

When we talk about digital marketing is so wide, due to inside it there are a variety of disciplines such as social media, SEO, analytics, paid media, PPC, content marketing, and marketing automatization, among others, therefore entrepreneurs easily might be lost in a sea of digital resources and tools.

From my point of view, the first step to entrepreneurs getting success in business with digital marketing is designing the right strategy, consequently, they must evaluate their digital assets in order to determine how to engage customers to sell products or services. Let’s make a view of how these concepts can support your business.

Social media

Is the most common tool that companies have been using; most of them only publish a post to try to interact with customers, even though in too many cases of small companies the effort does not give results as they want, the reason of that is SMB has not been designing a strategy to capitalize the audience. A great way to do that is creating personalized audiences using Business Manger from META in case your main social media is different from Facebook or Instagram, you can search what is the tool that your platform can give this solution.

SEO

I believe SEO is the most undervalue resource in digital marketing; dark science is felt because of the technical knowledge that needs to be done in the right way. I do not recommend you do it by yourself, against first you have taken a great course. In the market, you are able to find good professionals that can help you in design and put into practice a good strategy to deliver traffic to your website.

As always said to my clients, Analytics is the accounting of your digital assets. If you believe take a register of sales, purchases, stock, production, human resources spent, and others; well take the accounting of how many people enter your website, how many time stay, what products you sell more or less, which channel send you more costumers even how is the process of shopping of your visitors it has the same importance because if you extract the right data you will have valuable insights that allow you take better business decisions.

Paid media

Has been one of my favorite digital marketing areas, have I worked in this field for at least ten years not only, and I also know the immediate results that can be achieved for the business. Regards to be easy to enter this world and assume that you can get success, I strongly recommend you take a good course even if you hire a professional, you should know everything about the strategies, and tactics because is easy to lose money if the business goals are not in the same page with the paid media objectives.

There are some platforms that you can use, such as Google ( SEM, Display & Youtube) Ads, Meta Ads (Facebook & Instagram), Tik Tok Ads, LinkedIn Ads, Twitter Ads, and others. The right choice of the platform depends on some variables strategy, potential customer, message, and budget. For example, if you want to find people who are looking for products or services that you offer; a good choice is Google Search. On the other hand, if you want to reach a great number of people you can use Youtube ads or Meta Ads.

Content Marketing

Is an easy way that entrepreneurs can reach potential customers without technical expertise; every day, we see brands adding a post on platforms such as Tik Tok, LinkedIn, Twitter, and others. Youtube is a great place to develop content for your audience; high-quality content video has been valuable for your potential customers, even though if video editing or dancing in front of your camera is not your move, you can write a blog with helpful information and attract people for visit your website.

In conclusion, digital marketing can help your business if you use the right resources to design and execute your marketing strategy. Social media, SEO, analytics, paid media and content marketing are great tools that entrepreneurs can use, but first, try to take some courses for a better understanding of the digital ecosystem. If you want a consulting in digital marketing, you can contact me.