Web Analytics Consulting

Having a good Web Analytics Consuting  allows companies to advance their business and have competitive advantages over the competition.

From the starting point, which is strategy planning, through an adequate tagging structure, looking for the right questions for analysis and a powerful visualization, the result is a business-oriented data structure.

My orientation on Web Analytics consulting is to provide my clients with information with which they can make business decisions that allow them to grow their companies, either by achieving efficiencies in the use of digital assets or achieving scalability of their business models.

In this service I support myself with tools such as Google Analytics 4, Google Tag Manager, Data Studio, and Optimize among others. However, what is important is not the tools I use, but rather being able to understand the client’s business to identify which variables are taken into account for the Web Analytics consulting.

From the beginning I carry out a data audit to be able to analyze how digital assets are measured and what insights they are providing. Likewise, what are the technologies used by each client in order to identify the synergies that can occur.

After that, with the identified client objectives and making a match with the measurement tools, I proceed to make a tagging plan that will allow me to measure what matters for the business.

Integration with other platforms for data management is important because execution is as important as strategy in this Web Analytics consulting.

Finding the best attribution model that reflects the closest thing is a fundamental task within my service, because it will allow the client to understand how their consumers interact with their digital assets in the journey as a consumer considering their life time value.