Growth Marketing Strategy

What is the best way to get Growth Marketing Strategy for my business?

This is a question that my clients ask me frequently, however there is no single answer or recipe. For this, you must have a work methodology, which is based on data and experimentation. Depending on the stage in which the project, area or company is, I will apply personalized strategies in each case

There are four main phases in a Growth Marketing Strategy model in which I work

Acquisition

At this stage I focus on finding the best sources of traffic, whether through paid media such as Google Ads, Facebook Ads, Display, Programmatic, YouTube, among others, likewise we have organic traffic that is improved with Search engine optimization actions.

Activation

After we attract a better quantity and quality of traffic, we move on to the stage of activating these users who have reached your website. For this, I carry out an analysis with Analytics and Usability tools, considering the customer’s journey. I define the actions that we will consider as actions that are the objective to be met according to the proposed Growth Marketing Consulting.

Retention

The previous phases are important in the Growth Marketing Strategy model, however retaining customers is not an easy task, in this there is a certain complexity that once again on the side of analytics and added to commercial actions using digital tools to have a better support, which goes beyond cross selling or upselling, is related to having a strategy that understands the customer’s lifetime in order to empower it.

Revenue.

How to generate greater profitability is at the end of the day what all the companies that have sought me out for my services have as their objective. In this sense, what is developed in each of the stages of acquisition, activation and retention are consolidated into direct business results for the brands. It is not surprising that actions are carried out that range from creative, strategic, data, CRO, content, marketing automation to the creation of statistical attribution models and the use of Cloud with Machine learning.

You can see some succesful cases in MASC Digital